GuruBob‘s Presentation at the Beechworth
‘Over The Edge’ Seminar
At the now infamous ‘Over The Edge’ Seminar in Beechworth Australia (April 2008), I gave a presentation entitled “The Key is the Keywords”. This presentation was a comprehensive review of my thoughts on the importance of keywords with regards to Internet Marketing.
During the presentation I also discussed the difference between online and offline marketing, PPC and SEO keyword research, a number of SEO principles that we incorporate within the 30DC and detail the niche marketing strategy that we cover in the 30DC and beyond.
I re-created the presentation as four screen recordings for the Immediate Edge which were very well received. Those videos are available below to download.
The only obvious subject that is out of date relates to the tools we had available to us for quantitative keyword research in April 2008. Market Samurai did not exist (in fact the original discussion between Eugene Ware and myself that lead to the genesis of Market Samurai took place at Beechworth). The method discussed in the videos used a GTrends technique developed by Dan Raine and myself which was and still is very effective.
Most of the rest of the presentation is still extremely relevant today. The videos are in Quicktime format (.mov) and are formatted for 800 x 600. Please download the videos (by right clicking on the links below) to your computer and watch in Quicktime or use the VLC Player.
Part 1
Part 2
Part 3
Part 4
I hope you enjoy and learn from the videos!
GuruBob
ps These videos are for your personal viewing only. You do not have permission to place these videos in any form on your own website or upload to any video sharing website. If you wish someone else to have access to these videos then have them come to GuruBob’s Blog and provide their name and email address and they will be given access to the videos.