Posted on July 06, 2010 by GuruBob

“The secret of getting ahead is getting started. The secret of getting started is breaking your complex overwhelming tasks into small manageable tasks, and then starting on the first one.” – Mark Twain

It has been an age since I’ve been able to find the time to post on the blog and I feel guilty for the time that has elapsed. There are mitigating circumstances, of course, not the least of which were the Coming Home seminar in San Diego and completing the planning and implementation for The Challenge (formerly the Thirty Day Challenge – 30DC) which have absorbed all of my time and attention over the last few months.

Fortunately, even the greatest of Challenges come to fruition and finally The Challenge is about to commence and not a moment to soon!

A great deal of planning goes into The Challenge both throughout the year and at specific planning sessions. I am lucky to have a prominent role in managing the strategic planning and implementation of The Challenge but like all great enterprises, it couldn’t be achieved without the passion and commitment of a large team of people.

In 2010, The Challenge has undergone the greatest number of changes since we moved from largely teaching a paid traffic model to an organic/social media driven traffic model in 2007. These changes are motivated by two main drivers:

1. We develop our training modules to deliver the greatest value to the widest group of people looking to get started with Internet Marketing and hope to bring as many people through to the end of the training.
2. We want people to succeed. Success for us is to teach people to implement a sustainable and repeatable method of testing markets/niches online and to assess the potential commercial value. A successful outcome is the completion of the test whether the niche test delivers a dollar value or not.

This year we came to the realisation that a complete re-think of the structure of the training was required which has lead to development of the 7x7x7 model where we deliver 7 modules of 7 days duration interspersed with a break of 7 days between each module. By changing the delivery model in this way, we are able to reduce the daily time required to watch the content delivered and implement the tasks/actions that we ask throughout the program. Our goal is that each active day within the training modules will only require 30 minutes to complete.

The extra time afforded by the change in the delivery model has also resulted in two additional benefits:

1. The training program has been expanded to include additional content in 2010. I’m not at liberty to reveal what that content is, but I can assure you it’s going to be great!
2. There is now extra time within The Challenge program for the search engine optimization (SEO) strategies that we teach to work within the time-frame of the program. This should result in a proportionately higher success rate to the benefit of all.

As in all previous years, we are very hopeful that all of our participants, both new and returning, get the most out of the training we offer. I am absolutely confident, that if the training is completed then the participant will have received a wonderful platform of marketing expertise and strategy which can applied to a multitude of commercial activities on the Internet…and all for free*.

In closing, I want to refer to the quote at the top of this post. Mark Twain has encapsulated it perfectly, almost anything can be achieved it you break it into series of small, manageable tasks, GET STARTED with the first one and keep going. Well that is exactly what we have set out to achieve with The Challenge…and that first task starts on the 12th of July.

It is as it is.

GuruBob

* The Challenge is completely free to participate. During the training we do suggest that participants acquire their own (keyword focussed) domain name and hosting which results in a small cost.

Google Now Treating .co as a Global Domain

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